My name is Robin, but my family calls me Binky. Binky is the light, creative and fluid side; Robin is the organized and logical side. During the last few years, I’ve been integrating Binky and Robin to deliver whole brain, creative strategy and everyday insights, both personally and professionally. I could spend my days reading and going the movies (great source for design ideas and new music). However, until I win the lottery, I have to make a living.
Years ago, my insightful girlfriend, Rena Tobey, said, “It’s not about finding a job, it’s about finding creative ways to generate revenue. Her wisdom helped me think in new ways about what it meant to work and make money!
Since then, I’ve seen myself as a 3 legged table painted in orange, red and yellow – with a black and white checked table top. Each leg represents a different part of me, Educator/ Marketer, Entrepreneur and Woman, and all three have become part of the work I do.
For the past 20 years, I have found creative ways to work in public relations, marketing/sales promotion and market research. I have brought my creative spirit to bear on consumer products, press releases, event décor, company promotions and non-profit initiatives.
Regardless of what side of the table I am on, I often feel it is my job to be an Educator. Whether it’s downloading a client’s objectives to the creative team, writing a press release for the public or hearing the needs of my fellow colleagues, I seek to help us learn and grow! This love of learning, and how we process information, led me to a Masters in Technology in Education from the Harvard Graduate School of Education. I believe that background has helped me become a strong market researcher and creative partner.
Since 1996, I have had the honor of working with Randi Cohen, Ph.D. at Beetrix Research and Consulting, llc. As an in-depth research facilitator on Randi’s team, I have worked on projects that include buying process and consumer insight studies. We have thoughtfully navigated sensitive conversations across domains. From financial services (banking and investments) to pain relief; from health care studies to state- wide initiatives; from cables services to shoes, Beetrix has helped numerous companies gain profound understanding about their consumer’s thoughts and feelings. Check out www.beetrix.com. Be prepared to get excited about what you can learn!
I have also moderated countless focus groups for the Bass Pro Shops and traveled the country talking with hunters, anglers and outdoor enthusiasts. I always get some insight or story from this outspoken consumer segment that culminates in actionable and tangible results, in store and online. Oh, the stories…!
Add to my work in research, my new found passion: Ideation. I have participated in several creative collaboratives for clients seeking support with positioning, naming and product development. I love to ideate, problem-solve and find new ways of looking at everyday paradigms. I can’t believe that I am paid for my ideas and that I am sitting next to some of the most creative folks I have ever met. I’d almost pay them to let me be there!
No matter where I have worked, or how I have volunteered, it’s been all about what we can do when we share our ideas!
As an serial innovator, I started A Little Something – hand painted gifts for every day needs and the hostess who has everything. Stay tuned for that part of this blog to thrive! When I’m not building my own ideas, you will find me applying that skill to brainstorming new products, innovative marketing messages and creative strategies with friends and clients.
Hear me roar! I’ve been married for over 28 years, made 7 moves around the country, and am blessed daily with the antics of an 19 year-old daughter, all leading to a mind full of ideas, thoughts and observations. If you ever sit next to me on an airplane, you’ll probably end up in a conversation with me. I love to talk with anyone who is willing to share their passion and ideas for what they have learned, and where they have been, in their lives.
They say, “Do what you love and the money will follow“…
If you’re looking for a creative thinking partner, market research consultant or copywriter,
please contact me at: firstname.lastname@example.org
If I can’t help you, I probably know someone who can. After all, that’s the point of
The MindFULL Creative!